THE BABY GOAT

The Baby Goat is a brand full of character—playful, social, and proudly rooted in community. With this rebrand, my goal was to capture that spirit in a way that feels both modern and true to its personality.

The updated identity is bold but approachable, with a cleaner visual language that still leaves room for spontaneity and fun. From the logo to the typography and color palette, every element was designed to reflect the brand’s energy—confident, a little cheeky, and always welcoming.

SERVICES:
Brand identity, art direction, image style, POS, OFH.

TOOLS:
Adobe CC, Chat GPT, Midjourney, Canva.